Katy Farrell

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Activity overview

Latest activity by Katy Farrell
  • Katy Farrell created an article,

    Building A Giveaway With Purpose

    Not your Momma’s Instagram giveaway Most marketing professionals know that giveaways are an integral part of most brands’ overall strategy. If you’re a DTC brand, they get your product into the han...

  • Katy Farrell created an article,

    Filter: Has Report (new!)

    Our newest filter is here! Find profiles that have a Followers Report in our database: a streamlined way to look at our Audience Library.   What is a Report? A report is a complete list of a profi...

  • Katy Farrell created an article,


    An audience is nothing if it's silent and passive. We want to engage, evangelize, create superfans! The only way to do that is to drive action and reward loyalty, in other words, activate. Activati...

  • Katy Farrell created an article,


    Surf Analytics (formerly Trufan) features allow users to segment their data almost infinitely.  With our filters, you can create custom cohorts, run comparisons across segments, and even  discover...

  • Katy Farrell created an article,


    Using the combined power of Surf Giveaways and Surf Analytics, users can create and host giveaways to generate first party data, as well as build reports on their owned Instagram and Twitter accoun...

  • Katy Farrell created an article,

    Filtering Giveaways

    When you host a giveaway on PLAYR, you'll generate first party data that gets automatically imported into Surf Analytics. All the data from every campaign you've ever run will exist in your PLAYR d...

  • Katy Farrell created an article,

    What is Surf Analytics?

    We’ve Changed our Name to Change the Game!   A lot of people change their name after they get married - well we’re doing just that. We’re rebranding and renaming to align with our fast growing brow...