Identify Unknown Niche Target Audiences Within Your Following
See how MOSTWanted Co. was able to filter, segregate, and generate user-geared content to previously unknown niche target audiences.
About MOSTWanted Co.:
MOSTWanted Co. is a strategy and innovation firm focused on working with creators and their teams to bring great ideas to life and build sustainable careers through the right long-term partnerships. Simply put, they want to make your brand the most wanted.
Problem: The need for clear social reporting and access to their client's social media analytics
As part of their workflow MOSTWanted collaborates with their clients and partners to uncover and identify impactful data in order to create strategies for growth. The issue was filtering through social media followers to find data that could lead to ideation for a plan of action.
Solution: Using filters to identify new target audiences
While working with Argires Snacks, MOSTWanted hoped to identify which audiences within their sphere of influence were ripe for content targeting. Using bio keywords and emoji filters, MOSTWanted identified an untapped and unique audience of animal lovers and exotic bird owners as fans of Argires Snacks. The team then incorporated content geared to that specific audience, making specific bird-related jokes and tagged highly-valuable followers within the content.
Since working with MostWanted, Argires Snacks has had a 25% compounded monthly growth rate and a 2-3x uptick in engagement from identifying and tagging the most valued followers.
For MOSTWanted the comparison function and the range of audience filters have been “incredibly valuable” in creating marketing strategies for their clients. Arguably just as important has been the support of the Customer Success team at Surf. "Unless you have the time to hunt for certain functions, it can be tough to find them, so support is extremely valuable." Having Surf Analytics by their side when bringing on new clients has become a seamless process.