Target Industry Markets Faster With Surf Analytics

See how Surf Analytics helped Four Communications help their clients discover and target new audiences.

About Four Communications
Four Communications is a marketing agency based in the UK that takes an integrated approach to media campaigns. They work with their clients to assist with news, media, analytics, and strategic planning. Using their EPIC (Expertise, Partnership, Intelligence, Community) company values, Four Communications helps clients in creating a seamless experience within their marketing efforts.

Problem: Segmenting audiences based on preferred interests
As part of their business strategy, Four Communications looks to unite clients from differing industries that are aligned based on preferred interests. The problem facing Four Communications was time and resources to manually seek out and filter the social audiences of their clientele in order to find followers that were aligned across each brand.

Solution: Using the filter and upload functions to find aligned followers
Within the Cerebro tool of Surf Analytics, Four Communications were able to utilize the “bio keyword” filter to search over 2 billion profiles in order to find potential users who matched the target persona of their client. For example, for users who identified themselves as a “foodie”, Four Communications filtered via popular bio keywords such as “budget”, “foodie”, “family” and “ethical food”.

Additionally, Four Communications could upload preferred lists of users from their client to create lists within Cerebro. These lists allowed Four Communications and their client to better understand the audiences to make informed, data-driven marketing decisions.

Four uses Surf Analytics to stand out from the crowd with seamless, integrated campaigns powered by digital, analytics, and innovation.

Result
Four Communication has been able to use Surf Analytics to help their clients gain a better understanding of their current audience as well as potential target audiences for growth and future engagement. Surf Analytics has helped Four Communications stand out from their competitors with granular data, analysis and innovation.

“There’s no other tool like Surf Analytics that can help create a target persona, build a new audience and segment an audience.  It’s truly amazing.”