Identify and Reward Top Fans
See how UTA (United Talent Agency) was able to reward audiences by using Surf Analytics!
About United Talent Agency (UTA).
UTA is an American talent agency that works with some of the world’s most high-profile creators, influencers, musicians, and professionals in the entertainment industry.
Problem: Audience engagement
A number of UTA clients tour around the world for shows. With the emergence of social media, it’s imperative for acts to engage with their fans and/or followers. The issue was finding a way to locate followers within specific regions. If UTA could help their clients find followers in the areas where they were performing, not only could the client engage with those followers but they could also target influencers, micro-influencers or advocates to help promote their show, merchandise, engagement etc.
Solution: Using filters to target and locate specific followers
UTA client and YouTube creators Rhett and Link of the hit series “Good Mythical Morning” have garnered millions of fans and regularly host live events to engage with their audience. For an event at Austin City Limits UTA leveraged the ‘bio keyword’ and ‘location’ filters to segment Rhett and Link’s followers and easily find a select few within the Austin, Texas region. They were then able to engage with local fans and reward them with free tickets to the show and/or additional swag.
While using Surf Analytics the team at UTA has deemed the audience insights and reporting tools to be ‘unique’ and valuable for their fan identification and engagement strategies.
Surf Analytics functionality highlighted in this case study:
- Deep dive into the audiences of their clients (link to filters article)
- Discover valuable followers (link to article on sorting)
- Develop lists of followers in specific locations (exporting followers to CSV)