An audience is nothing if it's silent and passive. We want to engage, evangelize, create superfans! The only way to do that is to drive action and reward loyalty, in other words, activate.
Activation is the final piece in the Surf for Brand's puzzle. Giveaways are not only generate data, they create a value exchange for your fans and entrants that can be custom-built to drive specific KPIs.
A few examples:
- Drive traffic to your merch store by requiring users to visit the link in order to enter your giveaway
- Own your audience by asking users to sign up for your mailing list and get away from your reliance on social media platforms
- Go the opposite way and drive social growth on your preferred channel (or all your channels!)
- Test influencer partnership engagement by creating secret codes for each of your brand partners and then measuring that engagement
- Learn more about your audience with a custom Typeform survey you can embed directly into your giveaway
- Encourage live attendance for a stream or event by using our timed entry methods
There's almost no limit to the way that you can use a giveaway to incentivize your audience into action and engage with it in an authentic way that also drives your KPIs.
The best part?
Activation will generate even more data for you, and build your reputation as a brand that gives back to its loyal fans. Pretty great right?
Have questions? Email us at email@example.com!