An intro to Folders and how to leverage them for organization and multi-report analysis
Folders allow users to combine multiple handles and view the combined audience all at once.
For example, reports on the NBA, NFL and MLB can be grouped in a report called "Sports Leagues". Once these reports are in a folder you are able to see a combined report of all 3 handles, allowing you to see the unique followers in a grouping of accounts.
Use folders to:
- compile an Industry Report by grouping related handles to understand its audience
- examine the entire audience of a brand with multiple social handles to test overlap with "Folder Occurrences"
- put together several different influencer or thought leaders' handles to test the breadth of reach across multiple profiles
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