Filtering Social Data

You'll find a breakdown of all our filters and how they work here!

Bios, Names and Handles

This filter lets you input any word and search the bios, names, and handles of your audience. For example, you can enter the word "fashion" or "sports" and Surf Analytics will show you all the people that have the words fashion and sports in their bio, name or handle.

Words, Hashtags and Emojis 

The Words, Hashtag and Emojis filter lets you find profiles who have included certain words or hashtags in any of their tweets, posts or captions. Use the search options to choose how granular you want to get.

Location

This filter allows you to search for followers based on their location. Search by town, county, state, province, or country, and search multiple locations at once.

You can also select search options for Location:

• Switch to "search outside location" to find location exclusions
• "Include nearby" to widen your search
• "Search in geo-tagged posts" to find users who have ever posted from the geo-tagged location
• "Search for mostly posts" to find users who consistently post from the locations in your search.

Verification 

For this filter, you can either filter by verified or unverified accounts in your audience.

Gender

This filter is still in beta, and it should serve as a general demographic guide as opposed to detailed search criteria. As of now, our gender filter is limited to males and females.

Activity

The Activity filter lets you segment your audience by Recently Tweeted, Previously Tweeted, or Never Tweeted on Twitter and Recently Posted, Previously Posted and Never Posted on Instagram. 

On Twitter: “Recently Tweeted” accounts for the profiles who have tweeted in the past 90 days and “Previously Tweeted” accounts for those who have tweeted before but not in the past 90 days.

On Instagram: “Recently Posted” accounts for profiles who have posted in the past 45 days and “Previously Posted” accounts for those who have posted before but not in the past 45 days.

# of Followers

This filter lets you limit your search to only people with a certain number of followers. It operates as a range function so you can enter a min. and a max.

# of Following

Operates exactly like the # of Followers filter, except it will isolate members of your audience who follow a certain number of accounts. This can be useful if you want to target accounts that follow fewer people but have a large audience. 

Follower/Following Ratio

This filter allows you to target followers who have a certain follower-to-following ratio.

It operates as a range, functioning as the _:1 ratio. For example, using a minimum of 2 in this range would allow you to isolate members of your audience that have a minimum of a 2:1 follower ratio.

Account Privacy 

The Account Privacy filter lets you toggle between viewing only private or non-­private accounts on Twitter and Instagram. This is useful when looking for the breakdown of public vs. private followers.

Profanity 

This filter allows you to isolate followers who either use or do not use profanity in their posts. This is a growing list, if you're not sure what we classify as profanity, feel free to email us at: success@joinsurf.com

Language

Find followers who mostly use a certain language- this operates as a search so you can add multiple languages.

*Please note: Despite our best efforts, Surf Analytics will no longer be able to update Instagram data outside of uploaded reports. Recently, Instagram changed its API significantly, incapacitating our ability to capture data. Since then, we've been working to document and modify our processes. Our developers have reached the conclusion that this is no longer feasible.

Have any questions? Reach out to us at success@joinsurf.com.