Influencer (Industry Guide)

How influencers leverage Surf Analytics to understand their audience, track social growth, and gain industry and competitive insights!

Get a macro overview of your followers and what matters to them

The Summary Page gives you a snapshot of all of your followers
Popular bio words, hashtags and emojis can help you narrow in on a target demographic, provide insight toward the appropriate trends to include in messaging to provoke engagement and match the overall tone of your audience
Finding and supporting sponsorship/partnership deals with audience data
Audience Overlap using Comparisons enables you to compare your audience to a potential sponsor or partner’s audience
You want to make sure that you are partnering with a brand who you and your followers will resonate with and be able to show that you can provide them with a new audience they have not yet reached
Your Summary Page also includes key demographic information (such as gender and location information) that brands are looking for
Identify your top performing posts and analyze the engagement on any of your posts
Your Profile Information Card breaks down your profile engagement metrics as well as your top performing posts

Measure and view your social growth over time
When Follower Reports are pulled on a cadence (for example, every month) you are able to quantify your audience growth and have a starting point to analyze what specific activities led to the growth
Identify the most recent, influential followers of your account to turn engagement into opportunities
Comparing Follower Reports from different time periods allows you to focus in on your most recent followers
Sorting your most recent followers by value allows you to engage with brands or influential followers to create opportunity while you have their attention

Analyze the audiences of similar influencers to drive collaboration and gain insights on similar audiences
Discover the top performing pieces of content for influencers in your space
Market Intelligence gives you access to over 10 million profiles we’ve run on our database
View the influencer’s top performing pieces of content by viewing their Profile Information Card.

Have questions? Reach out to us at success@joinsurf.com