Influencer (Industry Guide)
How influencers leverage Surf Analytics to understand their audience, track social growth, and gain industry and competitive insights!
Understand your Audience
Get a macro overview of your followers and what matters to them
- The Summary Page gives you a snapshot of all of your followers
- Popular bio words, hashtags and emojis can help you narrow in on a target demographic, provide insight toward the appropriate trends to include in messaging to provoke engagement and match the overall tone of your audience
- Finding and supporting sponsorship/partnership deals with audience data
- Audience Overlap using Comparisons enables you to compare your audience to a potential sponsor or partner’s audience
- You want to make sure that you are partnering with a brand who you and your followers will resonate with and be able to show that you can provide them with a new audience they have not yet reached
- Your Summary Page also includes key demographic information (such as gender and location information) that brands are looking for
- Identify your top performing posts and analyze the engagement on any of your posts
- Your Profile Information Card breaks down your profile engagement metrics as well as your top performing posts
Tracking Social Growth
- Measure and view your social growth over time
- When Follower Reports are pulled on a cadence (for example, every month) you are able to quantify your audience growth and have a starting point to analyze what specific activities led to the growth
- Identify the most recent, influential followers of your account to turn engagement into opportunities
- Comparing Follower Reports from different time periods allows you to focus in on your most recent followers
- Sorting your most recent followers by value allows you to engage with brands or influential followers to create opportunity while you have their attention
Industry & Competitive Insights
- Analyze the audiences of similar influencers to drive collaboration and gain insights on similar audiences
- Discover the top performing pieces of content for influencers in your space
- Market Intelligence gives you access to over 10 million profiles we’ve run on our database
- View the influencer’s top performing pieces of content by viewing their Profile Information Card.
Have questions? Reach out to us at success@joinsurf.com