Competition & Industry Analysis
Find your competitor or industry’s top fans and analyze the market.
Understanding competitor’s behaviours and audience helps shape positioning, pricing, and help you build a strategy for differentiation. Surf Analytics can give you these insights and also a look into your particular industry to identify opportunities for community growth.
Competitive Intelligence - Uncovering Actionable Data
- Understanding your potential audience
- Use comparison reports to research competitors and see what their audiences are versus yours
- Viewing this audience overlap can also enable some opportunities for business development, as you can see profiles that are following a similar brand/product/service and can be qualified buyers
- Refine insights on interests and behaviours to create more targeted ads
- Viewing a competitor’s following report and a summary of their audience can give you more insight into what that audience is posting about and what they care about
- You can use this data to and translate it into creative specifically for your competitor’s audience
- Combine multiple audiences in a folder to generate industry reports and unique audience segments
- Ex. Adding the NBA, NFL & MLB into one folder and viewing the combined report of that folder will give you insights into the professional sports league’s audience
- By compiling competitor accounts, you can start to look at dynamic audience segments that can’t be found anywhere else and find qualified audiences or influencers to target for your campaigns
- Connecting with influential industry leaders who are not following you
- Sorting by “most valuable” will identify the most in demand profiles in the industry to connect with
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