Analyzing Folders (Combined Report)

The Combined Report lets you see all the unique followers of the accounts in one report view. The combined report removes all of the duplicate profiles. For example, if one account follows multiple accounts in the folder, they show up only once. This can be very useful in understanding industry interests, demographic, geographic and audience size on social.

To view the Combined Report

1. View the Folder in the dropdown menu
2. Select "View the Combined Report"

Folder Occurrences Count

To dive even deeper into the Combined Report, you can use the Folder Occurrences Count filter to show accounts that appear in the combined report multiple times.

Folder Occurrence tells you how many handles (in the Folder) each profile is following.

In our example of the sports leagues, we're looking at three reports (NBA, NFL, NHL), so the maximum folder occurrences count is 3.

This can be useful when looking at audience affinity across multiple different handles, or to find Superfans- profiles that follow all the reports in your folder.

Have questions? Reach out to us at success@joinsurf.com for a chat!