Profile Information Cards
A Profile Information Card gives you a snapshot summary containing the most relevant details of a profile. It allows you to see a concise overview of any profile within the audience you are interested in. Clicking on the handle in the profile’s Information Card takes you directly to that account on Twitter or Instagram in a separate tab.
Please Note: Metrics on Profile Information Cards are collected and presented based on analyzing a profile’s content over a set period of time. Discrepancies in data on the platform and on Instagram do occur because of the resources required to consistently update follower and engagement data.
The basic information that you find in a profile contains relevant information that you are also able to filter and/or sort. This includes info such as their bio, location, associated website, engagement rate, number of followers/following and more.
If you would like to learn more about sorting/filtering or if you would like to know how some of the following metrics are measured - find the article on sorting here and the article on filtering here.
Actions (Twitter Only)
On Twitter you are able to see the relationship between a profile within a Report Profile’s audience and the Report Profile itself. As exemplified in the picture above, this allows you to see whether two accounts follow each other or if the following is only one-sided.
Appears in Lists
If you are utilizing Lists on Surf Analytics, which we highly recommend, then profile information cards will include which lists profiles have been added to! This gives you a snapshot of how you categorize this user within your organization or team.
Top Performing Posts/Tweets
The profile information card also includes an account's top performing tweets (on Twitter) or posts (on Instagram). ‘Top Performing" meaning that the posts or tweets had the most likes + comment + retweets (only on Twitter).
While on Twitter this is the best tweets of an account’s entire history, for Instagram it is the top performing posts of an account within a limited time range from when the profile card was last updated.
Most used words, hashtags, and emojis
You are also able to see a profile’s most commonly used words, hashtags, and emojis, as well as the frequency in which they were used.
By clicking on any of the words, hashtags, or emojis, it will automatically filter the audience for you to show you other profiles that have also used it in their posts/tweets.
If an account is private, this will limit the amount of information that you are able to see on their Profile Information Cards.
On Twitter, you are able to see all the information that a public account would show with the exception of “Top Performing Tweets”.
On Instagram, you will only be able to see their name, handle, bio, website, number of followers/following, and number of posts.
Have any questions? Reach out to us at email@example.com for a chat!