CPG/Retail (Industry Guide)
Foster community by activating super fans and engaged micro influencers. Convert customers into brand advocates and acquire new business!
The influencer tool
Eliminate the guesswork. Use data from Surf Analytics to help with influencer strategy, selection and validation!
- Discover engaged influencers who are aligned with your brand
- Sorting your follower base by most valuable followers will reveal influencers already engaged with your brand
- Filtering for specific criteria such as verification, location, follower size and more
- Vet influencer engagement, audience and analyze overlap to track ROI
Use Comparisons to view:
- Audience overlap with your brand to ensure you are reaching a new audience
- Audience overlap with influencers you are currently working with or have worked with in the past
- Tracking follower conversion by measuring how many mutual followers you had at the beginning of a campaign vs. at the end of a campaign
A whole new perspective
- Quantify and segment key audiences for brand accounts to manage, engage and reward communities based on data
- Discover, engage and reward top brand fans and advocates
- Use the bio keyword filter to identify followers who speak about certain subjects, have certain interests, or post from certain locations
- Drive advocacy and loyalty with personalized or exclusive offers
- Export desired audience segments into a CSV that can be uploaded directly to Twitter Tailored Audiences to enable highly customized ad messaging.
Have questions? Reach out to us at firstname.lastname@example.org!