Identifying & Activating Engaged Audiences
Finding engaged users, inviting them to events, VIP experiences and sending out tailored offers
Hosting events and creating unique experiences provides a way for your fans to engage with your brand in a novel way. They help build your grassroots communities, while increasing brand awareness and facilitates opportunities for organic in-person connections that fans can associate with your brand. Rewarding engaged fans with these experiences helps them connect even deeper with the brand and can turn them into advocates.
Discovering your most engaged fans
Start with your audience
Sorting by “most engaged” or “best follower” on Twitter identifies the most engaged fans
Use Lists to centralize these fans, and view the summary page to get an idea of how they self-identify, what they are posting about, and their activity
Events and local activations
The location filter limit your searches to the location the event/experience is
Cerebro helps you identify local influencers to increase relevance and reach of the event.
Have questions? Reach out to us at firstname.lastname@example.org!