What is Surf Analytics?
We’ve Changed our Name to Change the Game!
A lot of people change their name after they get married - well we’re doing just that. We’re rebranding and renaming to align with our fast growing browser extension Surf. If you haven’t checked it out yet; Surf allows consumers to passively earn points for their everyday browsing, redeeming those points for items, gift cards and coupon codes in their extensive marketplace, or donate their points for cash value towards a charity of their choice. Users are also given control of their data, with the ability to edit and manage the data they share anytime.
So what can current Trufan users expect under the new brand?
Trufan now being Surf Analytics is a part of the bigger umbrella of Surf for Brands which users can expect both Analytics and Commerce. Analytics will continue to give brands the ability to easily generate, segment and activate a variety of social and first-party data to better understand any audience. Commerce to be offered in the near future - allowing brands to analyze anonymized and cohorted web data from Surf (ex. what are the most popular publications 18-24 year old males in Toronto are looking at). The new Commerce offerings give brands the ability to reach new consumers through Surf discount codes, rewards and promotions - giving surf users the ability to do more with the points they receive for browsing.